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Open Truth with bubbles rising

Open Truth

The Open Truth campaign aims to raise awareness about the health risks of sugary drinks such as diabetes, heart disease, and tooth decay. Open Truth highlights how the sugary drink industry targets young people, parents, and communities of color to boost profits and brand loyalty. Despite evidence linking these drinks to serious health issues, the industry continues to market them to vulnerable groups. Find out how the sugary drinks industry targets us and how you can take action!

Jose Vadi, poet, activist, facilitator

Youth lead the conversation

The Bigger Picture Campaign, created by Youth Speaks Inc. and the UCSF Center for Vulnerable Populations, aims to tackle the growing problem of type 2 diabetes. It empowers young people to shift the conversation about the disease and address the social and environmental issues contributing to its spread.Watch Video
What are Sugary Drinks?
Sugary drinks include soda and other carbonated soft drinks, sports drinks, energy drinks, juice drinks, sweetened tea and coffee drinks, and sweetened milk or milk alternatives.
Big Soda Tactics
To maximize profits, Big Soda targets youth of color as their future growth market, even though their products are linked to devastating diseases.
Take Action!
5 things you can do to help counter Big Soda’s marketing.
one can of soda equals ten teaspoons of sugar

Why liquid sugar?

Just one 12-ounce soda has about 10 teaspoons of sugar — more than the daily maximum for adults and more than 3 times the daily maximum for kids.Uncover the Health Risks of Sugary Drinks

Resources

Other Resources

UCSF Sugar Science
The authoritative source for evidence-based, scientific information about sugar and its impact on health.
Center for Science in the Public Interest (CSPI)
CSPI is your food and health watchdog.
UConn Rudd Center for Food Policy and Health
Promotes solutions to food insecurity, poor diet quality, and weight bias through research and policy.
Public Health Advocates
Regulating the way the beverage industry sells and promotes sugary products
Change Lab Solutions
A nonpartisan nonprofit organization that uses the tools of law and policy to advance health equity.
Harvard School of Public Health
Offers comprehensive nutrition information through timely articles and FAQs, recipes, and tools.
Better Beverage Finder
An initiative of the Horizon Foundation to make it easier for parents to serve the best stuff they can to their kids.
American Heart Association Rethink Your Drink
How to reduce sugary drinks
Healthy Food America
Changing policies and systems so all people can live in places with easy access to healthy food and less exposure to unhealthy products.
Uncover the Health Risks of Sugary Drinks
A resource by CalFresh Healthy Living

About

The Open Truth Campaign is a collaboration between Shape Up San Francisco (project of the Population Health Division of the SFDPH) and The Bigger Picture (Youth Speaks and Center for Vulnerable Populations/UCSF), Alameda County Department of Public Health, Sonoma County Department of Health Services, the American Heart Association Greater Bay Area Division, the Community Engagement and Health Policy Program of the Clinical & Translational Science Institute (CTSI), at UCSF, and the Latino Coalition for a Healthy California.

Produced by Your Message Media

OPEN TRUTH Press Release.2.17.15

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